Wilding Pines

ILLUSTRATION / PRINT / CREATIVE DIRECTION

 

Wilding pines pose one of the biggest biosecurity threats to Aotearoa New Zealand’s unique natural environment. But research showed public awareness of this threat was low. In close collaboration with Biosecurity New Zealand we helped to create a colourful and immersive awareness campaign. The concept centred around bespoke, illustrative designs showing the threat to our natural ecosystem in a quick and relatable way.